BeIN Sports has acquired the Indian Premier League (IPL) rights for the Middle East and North Africa (MENA) region in a five-year deal with Star India.
The Qatar-based BeIN Media group has agreed to a deal with Star India, which has acquired the global media rights of IPL for a whopping ₹16,347.5 crores for five years.
The agreement gives BeIN Sports TV and digital rights to the IPL until 2022, beginning with this year’s edition.
The deal further strengthens BeIN’s budding portfolio of cricket rights, which includes last year’s deal with Cricket Australia (CA) and the England and Wales Cricket Board (ECB)
Yousef Al-Obaidly, deputy chief executive of Bein Media Group, said: “Today’s announcement further establishes BeIN’s position as the new home of cricket across the Middle East and North Africa. Interest in the Vivo IPL has never been greater and the spectacle is ready-made for television, with several innovations designed to engage new fans and bring cricket closer to viewers.
“By adding the Vivo IPL to our existing ECB and CA coverage, we can now provide viewers with top class premium cricket content all year round. These agreements further strengthen BeIN’s position as the undisputed first choice sports and entertainment broadcaster in the region.”
Indian Premier League kicks 2018 off on 7th April with Chennai Super Kings going against current title holders Mumbai Indians at the Wankhede Stadium, Mumbai.