Top division Italian football club AS Roma has announced global online gambling company Betway as a Main Global Partner.
The three-year deal will see online bookmaker become the Serie A club’s exclusive Training Kit Partner up to and including the 2020-21 season.
Under the terms of the agreement, Betway’s branding will feature on the Giallorossi’s training kit. It will also benefit from training ground signage, in-stadium LEDs and exclusive content from Roma’s award-winning digital team to increase its brand awareness on a global scale.
The Roma players will begin training in the new shirts featuring Betway this summer ahead of the start of the 2018-19 season.
Kaitlyn Colligan, Director of Global Business Development and Commercial Operations at AS Roma said, “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season. Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”
Betway CEO Anthony Werkman said, “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football. Roma have a huge fan base and we hope this three-year-deal will give us some great exposure over the course of the next few seasons.”