Bhupathi’s Zeven to be AITA’s team apparel sponsors


Even before he takes over from Anand Amritraj as India’s new Davis Cup skipper, Mahesh Bhupathi’s  sportswear company ‘Zeven’ has struck a deal with the AITA to be the team’s apparel sponsors according to Indian Express report .

Bhupathi, co-incidentally  serves as a director of the company along with his sister Kavita thus raising the tricky issue of conflict of interest . The  AITA however, maintains there is no conflict of interest.

“I don’t think so (it’s conflict of interest). It’s not only Mahesh’s company, lots of other people are involved in it as well,” asserted Hironmoy Chatterjee, general secretary of the AITA. “For a while we had been looking for an apparel sponsor, and they came forward when nobody else did.”

The company, which was launched just last year, has earlier struck deals with tennis players likes Rohan Bopanna, Saketh Myneni and Purav Raja, besides Royal Challengers Bangalore. In December, the company roped in Ravindra Jadeja as well.