The owner of the newest and most engaging international Counter-Strike tournament BLAST Pro Series, RFRSH Entertainment, today (Friday) announced that it has raised an additional €10 million in funding to strengthen the company’s position in the global eSports entertainment industry. Lead investors are Creandum, Sunstone and the Danish Growth Fund.
RFRSH Entertainment has positioned itself as a frontrunner in the development of live eSports entertainment formats for the core eSports fans as well as a wider mainstream audience. Through the capital injection, the company seeks to develop the current and introduce new live, digital and content formats around the tournament and live events.
CEO and Founder of RFRSH Entertainment, Nikolaj Nyholm, said that “We see a significant potential in the development of live, digital and Originals formats in eSports appealing to a much wider audience than that of today. BLAST Pro Series is a live format produced for both the audience in the arena, for the online fans and for the mainstream audience on Flow TV. We produce a lot of different high-quality content around the tournament for use on our own channels but also for the rights takers, who get the full package of explanatory content, documentary pieces. Through our own and the teams’ channels we reach millions of followers.
“We are creating the most interesting live tournament in eSports and our ultimate ambition is to establish BLAST Pro Series as part of the mainstream scene of world class competitive entertainment on level with NBA, UFC, football, movies and online entertainment in general, Already now we have taken a pioneering role in creating the eSports brand for the mainstream audience, and it is this position we seek to strengthen further.”
Simon Schminke, partner Creandum, added: “On a global scale, eSports is a massive market growing in unparalleled speed. With eSports becoming the number one entertainment category for today’s kids, we believe whoever becomes the dominating media company in this space will shape the industry globally. In RFRSH Entertainment we have found an extremely strong, professional and innovative organization with three founders in Nikolaj Nyholm, René Rechtman and Jakob Lund Kristensen
capable of building such a dominating company. We are proud to keep backing RFRSH Entertainment on the company’s path to success.”
Erik Balck, Investment Director at the Danish Growth Fund explained, “We see a massive potential around eSports entertainment. It’s a young, growing industry and we believe an organisation with a top professional set-up like RFRSH Entertainment will be in a very strong position to become a global industry leader. Next up for RFRSH Entertainment is BLAST Pro Series in Lisbon on December 15th and in 2019 the tournament will have 8 international legs with Sao Paulo, Miami and Madrid already announced. “
RFRSH Entertainment is aiming to reach a much wider audience than the core eSports fans through a strategic and innovative effort to create relevant, cutting-edge, entertaining content, live formats and digital communication. All live formats are designed to cater to both the arena audience, online viewers and flow TV broadcasters.