As Virat Kohli and MS Dhoni, brand ambassadors of GSK’s health drink boost, take one of the toughest test of their career, the brand has got some interesting inputs for the duo from young cricket fans.
Boost has garnered interest and support from young sports enthusiasts with its new campaign, ‘Exams are On’.
The brand created a platform to share exam tips and tricks with their brand ambassadors, Virat Kohli and Mahender Singh Dhoni. Within a span of 4 weeks, over 25,000 ideas and wishes have poured in for the cricket stars.
The campaign ‘Exams are On’ came alive through interactive kiosks which were set up across 10 cities at schools, cricket academies and shopping malls. Young fans are also sharing their winning ideas with Kohli and Dhoni by giving a missed call on 99998-86611 and recording their voice messages.
Fans can follow the campaign on Twitter, Facebook and Instagram through the handle #ExamsAreOn.
Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India, said, “Our initiatives at Boost, have been focused at motivating young sports enthusiasts to play a bigger game so far. However, with this campaign, we are giving them a chance to motivate their cricket heroes, Virat Kohli and MS Dhoni. Young fans tend to speak to their television sets and share their thoughts while watching cricket match, trying to help their favourite team/players win. Boost wanted to give a voice to this emotion through the new platform.”