With this alliance, Rishabh Pant and Shreyas Iyer will join Virat Kohli and Mahendra Singh Dhoni ‘for the secret of their energy’. Dhoni and Kohli have been associated with the brand for a long time. Boost, along with the 2 young champions, aims to inspire the new age kids to play a bigger game and help them on their journey of winning big.
Through its strong association with sports over decades, Boost has always focused on enabling young children to build their skills, stamina along with the right nutrition. Rishabh and Shreyas being one of the youngest achievers’ in Indian cricket are a perfect fit for the brand to empower kids to become champions in sports and life.
Rishabh Pant on the collaboration with Boost said, “I am delighted to be a part of the Boost family, a brand that has been associated with sports and has been loved by kids since decades. Every kid needs an inspiration in his life, in my case it was my family that always encouraged me, and Boost is doing the same by inspiring a lot of kids in the country to play a bigger game.”
Shreyas Iyer commented, “Boost has an iconic presence in India with legends of the game like Virat Kohli and Mahendra Singh Dhoni associated with it. I’m humbled to be part of such a brand and I’m looking forward to a super-energetic innings with Boost. I highly resonate with the brand’s value of taking on bigger and tougher opponents and hope to learn more on my journey with Boost.”
Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said, “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new age sports ethos with them.”
Boost’s association with cricket icons goes a long way. Sachin Tendulkar had endorsed Boost along with Kapil Dev after his match-winning performance against England at Old Trafford in 1990.