Borussia Dortmund forms alliance to promote junior football in India

German football club,Borussia Dortmund,World1 Sports,Indian football community,Indian football

Leading German football club Borussia Dortmund (BVB) has announced a grassroots programme that aims at developing youth football and imparting knowledge to Indian coaches.

The club’s partnership with World1 Sports will look to make the most of the Bundesliga club’s technical prowess to further bolster grassroots development across India.

“We are honoured to be here in India and to forge this relationship. We have always been keen believers in the development of youth football and are hoping we can guide and find a way to develop youth football in India,” Dortmund’s Managing Director of the Asia-Pacific region Suresh Letchmanan said in Chennai.

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“At the same time, we also want to use this opportunity to win more Black and Yellow hearts and at the same time build the BVB brand further into India,” he added.

The Bundeliga club aims at imparting training to children and coaches in India in the BVB way, with no shortcuts. “We hope we can eventually find players that could live their dreams to play in the local league here in India. That’s the first step and hopefully then take the bigger step of playing in Asia and in Europe in the possible future, he added,” said Letchmanan.

This partnership with World1Sports marks Borussia Dortmund’s first major outreach towards the Indian football community The partnership will look to leverage the globally renowned technical expertise of BVB and W1 Sports know-how of the Indian football landscape to promote grassroots development across India.

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Vikram Rajkumar, Chief Operating Officer, World1 Sports, said, “We are delighted to partner with Borussia Dortmund, one of the widely respected and recognised clubs in world football today. Our vision is to create and drive a ‘Sports First’ philosophy in the country.

“We want to build and provide a structure for football in India that allows sports persons and communities to concentrate on achieving footballing excellence.”

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W1 Sports drives developmental projects in Tamil Nadu, Mizoram and Manipur. W1 Sports has partnered with Velammal institutions to strategise and execute their overall sports vision by creating various after school programmes across 46 schools run by the Velammal Group.

As part of the engagement, W1 Sports will be creating in-school leadership programs and monitor the performance of sports school against predefined indicators.

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