Borussia Dortmund is aiming to reach out to the Indian market. The plans include Borussia Dortmund legends teams exhibition football matches in India and partnership with an Indian football club.
“We are indeed searching for our first Indian partner club,” COO of BVB Carsten Cramer has told Indian publication Firstpost. “During my first visit to India in June 2018, I met different stakeholders of the Indian football ecosystem, besides representatives and owners of various clubs of Indian Super League, I-League and even second division of I-League. For us at Borussia Dortmund, it is not primarily relevant in which league our first Indian partner club is playing ― in fact for us it is much more important to find the right club which is run by people who understand our club culture and who share our passion and values for football. For us at Borussia Dortmund, this means also the understanding of the importance of a sustainable grassroots and youth system as a base for meaningful and successful club development.”
The 2010-11 and 2011-12 Bundesliga champion club has already signed partnerships with Asian clubs Buriram United (Thailand), Singapore’s Warriors FC, China’s Shandong Luneng and the Malaysian state of Johor.
As the club has also announced that their first team will travel to Asia next season for pre-season games, India will be one of the likely destinations. A formal list is still awaited.
The Legends game will be a precursor for sending their youth team to India, eventually leading to the main Borussia Dortmund team vising the country.
The club, with already four registered fan clubs in the country, will also ramp up its activities in India this season with more match screenings and visits from club legends like Jörg Heinrich and Patrick Owomoyela.