Brand Federer going great at 36

Roger Federer - InsideSport

Roger Federer the generous tennis legend believes that at 36 years of age he shouldn’t be a favourite to win the first Grand Slam of the year – Australian Open. The pundits of the sport still see more than one reasons to believe the Swiss star is still good enough to be a champion. The man who won the Australian Open 2017 crown as the seventeenth seed is still strong enough to reach the World No. 1 in ATP rankings for the first time since 22 October 2012.

The man with the highest number of 19 grand slam titles for a male player has also had his share of injuries, form, fitness leading to highs and lows. Just like his image and potential, the superhuman of world tennis is going strong as a brand too. Just like his 19 grand slam title triumphs, no other player in any era could match the Swiss icon in career prize money

$111 MILLION PRIZE MONEY

Federer happens to be the all-time leader in prize money earnings in the open era of professional tennis since 1968. He leads the global tennis stars Novak Djokovic, Rafael Nadal, Andy Murray, Pete Sampras, Andre Agassi, Stan Wawrinka, David Ferrer, Tomáš Berdych, and Boris Becker (all ranked from 2 to 10 in sequential order) for his gross career prize money earnings of over US $111,885,682. The values are derived from current currency valuations.

$400 MILLION NET-WORTH

Federer is reported to be the richest ever tennis player by TheRichest for his total net worth of $400 million. He was also the highest grosser in 2017 for $64 million revenues, nearly 80% more than the second-ranked Novak Djokovic ($37.6 million).

AMONG FORBES’ LEADERS

The right-handed one-arm backhand wonder has been among the top celebrities to feature in Forbes’ two lists for his $64 million earnings. He is at No. 64 among Forbes List 0f 2017 Celebrity and at No. 4 among World’s Highest Paid Athlete. His total earnings for the year included salary earnings of $6m and the rest $58m from endorsements.

ENDORSEMENTS AND SPONSORS

Tony Godsick of Team8, co-owned by Federer, handles all of the commercials for the tennis icon. Team8 also manages the commercial affairs of tennis professionals like Grigor Dimitrov (Bulgaria) and Juan Martin Del Potro (Argentina) as their clients. Tean8’s Contract Value Under Management totals $73.37 M.

The long list Federer’s sponsors include the top-notch global brands like Credit Suisse Group (ADS), Wilson Sporting Goods, NetJets, Mercedes-Benz, Nike, Rolex, Lindt Chocolates, Jura, Moet & Chandon, Sunrise.

He has recently signed with pasta brand Barilla group. The reportedly $40 million deal runs longer than five years. He has also last year extended his 2009 deal with chocolate make Lindt for $20m

                                       Infographic Credit: GENTING BET

AWARDS AND HONOURS

Federer last year won the BBC Overseas Sports Personality of the Year for a record fourth time. The champion has also appeared on the cover of GQ Magazine around Feb-march 2017.

CHARITIES

Federer at the age of 36 has proved to be a big benefactor for charity. He has raised more $4m playing exhibition matches in Zurich, Switzerland and Seattle, USA, during April 2017. His Roger Federer Foundation, with has raised $40m with around $30m of that donated to help improve education in Africa.

An ATP report rates Federer favourite for the Australian Open crown for the momentum, favorable early draw and turning around of a not so strong rivalry.