Broadcast, marketing growth lift Paralympic revenue to $24m

Broadcast, marketing growth lift Paralympic revenue to $24m- InsideSport

International Paralympic Committee has registered almost 100% growth in its revenues from the London 2012 to Rio 2016 Olympic Games.

The total revenue for 2016 is reported to be close to $24 million (€20 million). Marketing fee and television broadcast revenues are the key contributors.   This is in comparison to $12.3 million (€10.3 million) for the London Summer Paralympic Games 2012 and $7.6million (€6.4 million) at the 2008 Beijing Paralympics.

The figures are contained in the recently-published 2016 IPC annual report.

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Paralympic Games marketing and broadcasting fees accounted for $6.1 million (€5.1 million), or more than a quarter of the most recent total, with sponsorship and fundraising accounting for a further $5million (€4.2 million).

The Paralympics broadcast has registered a significant growth eversince 2004 Athens Games in cumulative audience, broadcast hours and reach.

World Para Sports revenue contributed a further close to $3 million (€2.5 million). However, this was well down on the previous year’s total of just over $6 million  (€5 million). The reason being  theWorld Para Sports in 2016 organised lesser number of competition as athletes were busy preparing for the Rio Games.

The IPC said that specific activities related to the Paralympic Games generated revenue of more than €4.1 million (£3.8 million/$4.9 million).

Remaining income came from grants, special project fees, membership fees and other sources.

The Bonn-based body allocated more than $3.6 million (€3 million) to reserves, approximately one-third earmarked and two-thirds unrestricted.

The figures were also said to have been impacted by the “favourable evolution” of the euro/US dollar exchange rate.

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