This was a sweet bond as competitive cricket’s two most talked about rivals – Aamir Sohail and Venkatesh Prasad – were brought together by Brook Bond Red Label over a cup of tea on Star Sports.
The iconic moment of the 1996 World Cup knock out match at Bangalore was relived, with behind the scenes revelations! Literally. Ending a 22-year wait, the players opened with each other on the event and their relationship beyond that.
Pakistan was in India for the knockout clash of the 1996 World Cup. In that intense game, Aamir Sohail had tried to rattle Prasad with a verbal volley after hitting the bowler for a boundary at his home ground, in front of his home crowd at Bangalore. However, Prasad had had the last laugh with his leg-cutter knocking the stumps behind Aamir on the very next ball. It has ever since been one of the most iconic moments in cricket’s intense rivalries across the globe.
Few would know what had gone through the mind of the two characters before, during and after that “realty show” at the M Chinnaswamy Stadium in Bangalore 22 years ago. The suspense was over last week when Brook Bond Red Label re-established a sporting bond between the two.
In an endeavour facilitated by Mindshare, India’s largest full-service media agency, the two legends engaged in a cordial conversation over a cup of tea. The discussion, anchored by a Star Sports hots, was recorded for a broadcast on sports broadcast network.
“The idea of getting the two stalwarts from the two strongest rival cricketing nations of the world to sit down, relive and probably share a laugh over a cup of tea made for a great initiative for Red Label tea, a brand that has always stood for breaking barriers” said Premjeet Sodhi, Senior Vice President Mindshare Fulcrum, South Asia.
Ajay Mehta, Vice President, Mindshare Fulcrum Content+ added, “No one has seen Aamer Sohail and Venkatesh Prasad together after that electrifying match of 1996. To get them back after 22 years and that too in a live match between India and Pakistan, reliving the moment, this time over a different cup is sweet… isn’t it?”
Speaking of the association Shiva Krishnamurthy, Vice President, Tea & Foods, Hindustan Unilever says “Brooke Bond Red Label’s purpose is to help people find common ground over a cup of tea. The India-Pakistan Asia Cup match is the perfect occasion for Venkatesh Prasad and Aamer Sohail to come together over a tasty cup of Brooke Bond Red Label and chat about their epic exchange at the 1996 World Cup Quarter Final.”
Brooke Bond Red Label has always stood for breaking barriers over a cup of tea and making the world a more welcoming place, this time, in association with Star Sports the brand initiated the epic reunion of two cricketing stalwarts who once gave us the real taste of cricket’s greatest rivalry over a cup of tea.