BT Sport, Champions League extend rights deal for 3 years

BT Sport,UEFA Champions League,European football club,Uefa Europa League,Sports Business News

BT Sport has retained Champions League broadcast rights for three years ​in a $1.5bn deal.

UK pay-TV broadcaster BT Sport has retained the ​exclusive rights to the Uefa Champions League in a $1.5 billion deal to broadcast European club football’s premier competition from 2021 to 2024.

In one of the most lucrative UEFA media rights deals for the Champions League, BT Sport will continue to broadcast exclusively all the games LIVE and air highlights in the UK.

Under the contract’s terms, BT has secured the rights to all of the Champions League, and the second tier Uefa Europa League for a further three seasons as well as adding the new third tier Uefa Europa Conference League for the same period. The deal represents an increase of 77 games from the previous deal and includes highlights and in-match clips.

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Marc Allera, BT’s consumer division chief executive, said: “Sport leads the way when it comes to Uefa Champions League coverage, and we’re very excited to continue to bring our world-class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry-leading images in 4K UHD.

“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”

Uefa marketing director, Guy Laurent Epstein, added: “All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the Uefa Champions League, Uefa Europa League, and the newly formed Uefa Europa Conference League. Its high-quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies.”

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