Badminton officially goes outdoor. With an initiative of and nod from the world governing body for the sport – Badminton World Federation. After five years of research and development, a new outdoor shuttlecock with better durability, the outdoor game AirBadminton was launched formally at a ceremony at Tianhe Gymnasium in Guangzhou, China.
The AirBadminton was jointly launched by the BWF and HSBC in the presence of the BWF President Poul-Erik Hoyer Larsen, who officiated the launch event.
“This is a momentous occasion for badminton. Strategically, AirBadminton will allow us to fulfil our overall objective of putting a badminton racket in the hands of as many people as possible. Given that most people’s first experience with badminton comes in an outdoor environment, we are now making it easier for everyone to access the sport through a new outdoor game and new shuttlecock, the AirShuttle. In the future, we see AirBadminton as an exciting, new, energetic version of the sport. Overall, the aim is to inspire more people to play more badminton in more places,” said the BWF president.
HSBC Global Head of Brand Partnerships, Jonathan Castleman; Atlanta 1996 men’s singles silver medallist and now Chinese national Para badminton head coach Dong Jiong; Athens 2004 Olympic Games gold medallist Yang Wei; 2009 women’s singles world champion Lu Lan; and 2010 men’s singles world champion Chen Jin also attended the event.
BWF is optimistic that badminton’s new version will increase the mass participation in the sport.
It’s official now. Badminton World Federation and HSBC have jointly launched the new outdoor game. The shuttle and the game are modified to create opportunities for people across different age groups and the ability to play the sport anywhere on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches. The fact is also highlighted in the promotional video for AirBadminton.
AirBadminton is an ambitious new development project in partnership with HSBC, BWF’s Global Development Partner, designed to create opportunities for people of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches around the world.
The project has been five years in the making, starting with a vision to develop a new outdoor shuttlecock with increased durability, stability and wind resistance to allow people to have a more positive experience of badminton outdoors.