BWF-GoDaddy extend global sponsorships deal for 3 years

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The Badminton World Federation has announce an extension of its sponsorship deal with GoDaddy. The world’s largest cloud platform dedicated to small, independent ventures, will continue to be a global sponsor for the BWF event for another three years.

GoDaddy will continue as Official Partner of BWF Major Events, building upon its successful sponsorship of the TOTAL BWF Thomas and Uber Cup and TOTAL BWF World Championships in 2018, BWF has stated in a release.

BWF Commercial Director Owen Leed said: “We’re extremely excited to partner with GoDaddy again. BWF sees this as an exciting opportunity to elevate and boost the standing of our Major events.

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“This partnership provides great stability for BWF, with the opportunity for us to pursue new initiatives globally to further promote badminton. With GoDaddy’s global reach we’re very much looking forward to this collaboration.”

The new partnership include the 2019 BWF Sudirman Cup and World Championships; 2020 Thomas and Uber Cup and 2021 Sudirman Cup and World Championships.

“The BWF audience matches GoDaddy’s target audience – hard-working people pursuing their dreams,” said Roger Chen, GoDaddy Senior Vice President APAC Region.

“GoDaddy’s integrated suite of online tools designed for small business owners and entrepreneurs can help them get online and grow their venture.”

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