BWF signs Stay22 as official Travel Solutions Partner

Badminton World Federation,Stay22,Thomas Lund,BWF partnership,Sports Business News

Badminton World Federation (BWF) has partnered with Stay22. The map-based solution aims to revolutionise event travel. As part of the deal, Stay22 will become BWF’s first Official Travel Solutions Partner.

“This aligns with our mission to help fans find accommodation options near tournament venues,” BWF has stated.

Also Read: BWF approves use of synthetic feather shuttlecocks

“We see tremendous value in partnering with Stay22. Its location-based maps will help enhance the fan experience when it comes to traveling and staying near events,” said BWF Secretary General Thomas Lund said.

“Their (Stay22) location-centric mapping system makes it easy for sport enthusiasts to easily search and book any type of accommodation or travel services near our events or venues.”

The Stay22 maps will be useful to help over 700 million badminton fans and athletes travel better.

The Stay22 technology is currently available in over 50 countries and offers more than 35 million bookable listings to choose from. Travellers can search and book the best accommodation suiting their needs and budget.

“Stay22 shares a similar vision as BWF: creating a great customer-centric approach to better serve sports fans,” said Frederic Aouad, Sales Director of Stay22. “Our team has committed on delivering the best travel experience possible when athletes and fans will be looking for accommodations and travel services worldwide.”

Badminton has over 573 million fans in Asia and has consistently ranked among the top-three sports across many major markets on the continent. This partnership further accentuates Stay22’s desire to expand in the Asia-Pacific market.

This service is available for all HSBC BWF World Tour events, plus Major Championships including this year’s TOTAL BWF Thomas & Uber Cup Finals 2020.

Also Read: Sai Praneeth in top 10 while Srikanth slips to 13th in BWF rankings