New promoted Premier League club Cardiff City has announced a two-year partnership deal with online betting company 1XBET.
1XBET will serve as the Global Betting Partner of Cardiff-based football club for the 2018/19 and 2019/20 seasons.
The company, with this deal, aims to expand its reach and scope across Europe, Africa, the Middle East, North Africa and the Americas.
1XBET will have extensive use of on and off-line assets and will launch activation programmes alongside the Club in each of its territories.
The club has said that its supporters around the world can expect a fun partnership, with great odds, unique competitions and prizes being announced in due course.
1XBET already enjoys a strong following and is currently in the top three most-visited betting and gaming websites in the world with over 1,000 markets, states the official release from the club.
Bluebird’s longest period in Premier League came between 1921 and 1929 and they have spent seven seasons in the top tier of English football since this period, the most recent being in 2013–14, being relegated after a single season.
Upon clinching 2nd place in the Championship table in 2017–18, the club confirmed promotion for the 2018–19 season.
Cardiff City Executive Director & CEO, Ken Choo, said, “We are excited by our cooperation with 1XBET; they are a forward-thinking, progressive business with a large global footprint”
“All of us at Cardiff City FC look forward to enjoying the 2018-19 Premier League season and beyond with 1XBET as part of the Cardiff City FC family.”
Eugene Kiryukhin, 1XBET’s Director for Development of International Partners, said of the partnership, said, “This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC.”
“Last season we really admired how Cardiff fought their way back into the Premier League from the Championship and we look forward to supporting and working closely with our new partner.”