Caribbean Premier League: Indian brand retains title sponsorship

The Caribbean Premier League has announced an extension of its title sponsorship deal with the Indian motorcycle and scooter brand for the next three years.

The Caribbean Premier League (CPL) has on Wednesday announced that Hero MotorCorp Limited has agreed to extend the itle sponsorship of the West Indies Cricket board’s T20 franchisee-based tournament for another three years.

The extension of the partnership means Hero MotoCorp will continue until 2022 as the title sponsors of the Caribbean Premier League.

The New Delhi-headquartered, scooter and motorcycle brand has been the title sponsor of the Twenty-20 cricket league in the Caribbean – popularly called the ‘Biggest Party in Sport’ – since 2015.

Announcing the deal, CPL chairman Richard Bevan said “Hero and CPL have become synonymous in every cricket fan’s vocabulary and we are delighted to join hands with the World’s pre-eminent two-wheel automobile company for three more years. It’s true to say that the CPL wouldn’t be the magical event that it is without Hero’s now long and ongoing support. On behalf of the League and our millions of fans, I would like to extend our thanks and gratitude for this continued commitment to the Biggest Party in Sport.”

Pawan Munjal, Chairman & CEO of Hero MotoCorp said: “Hero is pleased to continue its association with one of the world’s most popular and respected T20 franchise tournaments. Having been associated with the Hero CPL from its inception, it is immensely satisfying to see how the tournament has grown and revitalised cricket in the Caribbean. The Hero CPL has been an outstanding launch pad for budding cricketers who are now competing around the world. The extension of our title sponsorship of the Hero CPL is yet another example of our long-term commitment to the promotion of sports around the globe.”