CCTV bags FIFA media rights for China till 2022

CCTV has acquired the FIFA media rights for the territory of China until 2022. The deal between the world governing body for football and China’s State broadcaster covers broadcast rights of FIFA’s all major international competitions, including the women’s World Cup in 2019.

FIFA has reached an agreement with China Central Television to grant CCTV the exclusive media rights in China for the 2018 and 2022 FIFA World Cups as well as all of its other major international competitions until 2022, including the FIFA Women’s World Cup 2019, FIFA has stated on its official website.

With this agreement, CCTV has acquired all media rights, across all platforms and including live, delay and highlights rights.

CCTV is the major state and public broadcaster in China, reaching 99% of the population throughout the country, and the partnership will help FIFA to reach the widest possible audience in China.

“China has an important role to play in FIFA’s global development strategy,” said FIFA Secretary General Fatma Samoura. “Our close partnership with CCTV, reinforced by this new two-cycle deal, will make the FIFA World Cup even more accessible to the Chinese audience, increase further the popularity of the game in the country, and support the development of Chinese football.”

The FIFA World Cup will be available for viewing on CCTV’s multiple channels as well as on various new media and mobile platforms. CCTV has been the broadcaster of the FIFA World Cup in China since the 1978 edition in Argentina.