The second edition of the Ultimate Table Tennis has been christened CEAT UTT Powered by Kellogg’s, with India’s leading breakfast cereal brand coming on board as a sponsoring partner.
The six-franchise tournament has lined up India’s top stars, including Manika Batra and Sharath Kamal, to play alongside and against some of the finest players in the world. It will begin on June 14 and will be played in Pune and New Delhi, with the grand finale in Kolkata.
Sumit Mathur, Chief Marketing Officer of Kellogg’s India, said,“It is an honour to be associated with UTT, and we wish that all the athletes reach their full potential and achieve their dreams in the upcoming season.”
“We are delighted to welcome Kellogg’s onboard. Their involvement is a testament to the widening reach and growing popularity of UTT. It will give a huge fillip to the League as well as to the sport of Table Tennis in the country. We look forward to a fruitful association with Kellogg’s,” Mrs. Vita Dani, co-owner of the CEAT UTT Powered by Kellogg’s, said.
After its success in the inaugural season in 2017, CEAT Ultimate Table Tennis, now Powered By Kellogg’s, is back and promises 18 days of trailblazing Table Tennis across Pune, Delhi and Kolkata starting June 14, 2018. Six franchises will battle it out for the coveted trophy, with Falcons TTC coming in as the defending champions. With the continued support of various stakeholders, the Table Tennis Federation of India & the official league broadcaster, the Star Network, CEAT Ultimate Table Tennis Powered By Kellogg’s Season 2 promises to take the sport to greater heights and newer audiences.
At Kellogg, the company (NYSE: K) strives to enrich and delight the world through foods and brands that matter. The company’s leading brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. The global brand has in 2017 registered net sales of approximately $13 billion, comprising principally of snacks and convenience foods like cereal and frozen foods.
Kellogg’s in India is a pioneering breakfast cereal brand and it offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories.