Delhi Dynamos FC has signed Bollywood actress Jacqueline Fernandez as the brand ambassador of the club.
The Bollywood Diva will be the celebrity face of the Delhi-based club for the forthcoming Indian Super League season. Jacqueline will help the club, heading into the fourth season of ISL, in embracing and engaging with fans across the country.
The decision to sign the Judwaa 2 actress is driven by the idea to not only engage the city of Delhi better, but to also raise awareness of the club in the sub-continent, stated a Delhi Dynamos FC Press release.
At the same time Jacqueline will help spread the message that anyone can learn and play the “beautiful game”. This will also help engage more female audience to the world of football. In a male driven sport, Jacqueline’s presence at the club will not only help propel more female fan following of football in India, but also motivate them to take up the sport professionally.
“With Jacqueline coming on board, Delhi Dynamos will become the first Indian football club to have a female brand ambassador that has a wide international audience. This goes in line with the club’s vision to be not only a club of India, but a club with international ambitions” Delhi Dynamos Director Rohan Sharma said.
“We are proud to have Jacqueline Fernandez as the brand ambassador of Delhi Dynamos FC. DDFC is one large family; Indian at heart with a potpourri of international participants. Together, we are the cusp of a sporting revolution to make the single biggest sport in the world, an Indian game. With Jacqueline’s help, we can ‘move the needle’ faster. I am sure that Jacqueline will invigorate our players, our fans and all those who share the love for football and especially for the LIONS,” said Dr Anil Sharma, President and CEO, Global Marketing Services said. GMS are the Delhi Dynamos co-owners.
“I am really excited and looking forward to interacting with the fans in Delhi. Delhi Dynamos is a team that has been consistent in their performances over the years and hopefully this time we can win the ISL together. The club and I share the same view, to help promote the sport and engage more female audience into watching and playing the game, and hopefully together we can bring a change,” Jacqueline Fernandez said.