Leading building material firm HIL Ltd has launched its first-ever television commercial featuring Chennai Super Kings captain Mahendra Singh Dhoni along with marquee players Ravindra Jadeja and Murali Vijay.
The TVC forms the part of HIL’s #TogetherWeBuild campaign which highlights the presence of its two flagship brands – Birla Aerocon and Charminar – in various building construction materials for roofing, pipes and fittings, wall putty, panel and blocks.
Conceptualised by Ogilvy & Mather, the TVC has a very catchy jingle composed by the leading musician Swanand Kirkire and sung by Raghuveer Yaday.
TVC opens with Dhoni, hitting a six in his signature style that travels across the length and breadth of the country showcasing the diverse products range for all building requirements of modern construction including high-rises, residential apartments, malls, cafes, huts, animal shelters, and many other industrial applications.
HIL limited MD and CEO Dhirup Roy Choudhary says, “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”
CK Birla Group-owned building materials firm was signed by the Chennai franchisee as a sponsor in January this year for Indian Premier League 2018. The team currently holds the fourth spot in the standings table with 2 wins and 1 loss.
The yellow army will go against Mumbai Indians in their next away-game at Wankhede stadium on April 20, Friday at 8:00 pm