Chennai Super Kings in HIL’s in first-ever TVC

IPL 2018,Chennai Super Kings in IPL 2018,Chennai Super Kings in HIL's,HIL launched fist television feature for IPL,Chennai Super Kings captain MS Dhoni

Leading building material firm HIL Ltd has launched its first-ever television commercial featuring Chennai Super Kings captain Mahendra Singh Dhoni along with marquee players Ravindra Jadeja and Murali Vijay.

The TVC forms the part of HIL’s #TogetherWeBuild campaign which highlights the presence of its two flagship brands – Birla Aerocon and Charminar – in various building construction materials for roofing, pipes and fittings, wall putty, panel and blocks.

Conceptualised by Ogilvy & Mather, the TVC has a very catchy jingle composed by the leading musician Swanand Kirkire and sung by Raghuveer Yaday.

TVC opens with Dhoni, hitting a six in his signature style that travels across the length and breadth of the country showcasing the diverse products range for all building requirements of modern construction including high-rises, residential apartments, malls, cafes, huts, animal shelters, and many other industrial applications.

HIL limited MD and CEO Dhirup Roy Choudhary says, “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

CK Birla Group-owned building materials firm was signed by the Chennai franchisee as a sponsor in January this year for Indian Premier League 2018. The team currently holds the fourth spot in the standings table with 2 wins and 1 loss.

The yellow army will go against Mumbai Indians in their next away-game at Wankhede stadium on April 20, Friday at 8:00 pm