Chennai Super Kings have launched their mobile app today, ahead of Indian Premier League 2018. The app, a one-stop destination for everything to do CSK, was inaugurated by Ravindra Jadeja in the presence of franchisee CEO KS Viswanathan, and other dignitaries.
The app has a wide range of features – news, views, match analysis, fan zone, competitions and games, CSK TV, purchase of match tickets and official merchandise, the franchisee has stated in a release on their official website.
“We have had an excellent track record in the opening decade, winning two IPL trophies, two Champions League titles and multiple Fair Play awards. This has been possible because of the commitment from the players and the strong support from fans, not just in Chennai but the world over. To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions,” Viswanathan said.
“For this, we tied up with our official technology partner Tekplay Systems who developed the predictive analytical engine for the IPL auctions which helped us pick a balanced squad. Through the CSK app, we are bringing the fans and the team together on the digital platform.”
Vijay Karthik, Chief Technology Officer, Tekplay Systems, said, “Sports organizations constantly look at ways and means to improve their fan engagement. Digitization and analytics play a very important role in today’s sports organizations.”
The 11th edition of the IPL kicks off on April 7 with CSK taking on defending champions Mumbai Indians at the Wankhede Stadium.