Chinese Super League extends sponsorship deal with DHL

Chinese Super League - InsideSport

DHL has agreed to a three-year extension of its existing sponsorship deal with the Chinese Super League. The German-based global logistics giant has been associated with China’s top-tier football league since 2014.

DHL under the terms of the new agreement will continue to support the Chinese league till the end of the 2020 season. DHL being a second-tier official partner will retain a range of pitchside and in-venue branding rights.

The extension follows the launch of a new CSL sponsorship strategy for the next four years, which saw the creation of three tiers of partnerships.

CSL clubs, during 2017, have cumulatively spent a staggering $451.88 m (INR 2,735 crore) on players during the winter transfer window, which was almost 33% more than the English Premier League.

A PwC report has rated CSL as the worst performing football league in the world with the combined debt of the clubs reaching over $600 million (INR 3,900 Crore).

ALSO READ: A tale of world’s worst performing football league!