DHL has agreed to a three-year extension of its existing sponsorship deal with the Chinese Super League. The German-based global logistics giant has been associated with China’s top-tier football league since 2014.
DHL under the terms of the new agreement will continue to support the Chinese league till the end of the 2020 season. DHL being a second-tier official partner will retain a range of pitchside and in-venue branding rights.
The extension follows the launch of a new CSL sponsorship strategy for the next four years, which saw the creation of three tiers of partnerships.
CSL clubs, during 2017, have cumulatively spent a staggering $451.88 m (INR 2,735 crore) on players during the winter transfer window, which was almost 33% more than the English Premier League.
A PwC report has rated CSL as the worst performing football league in the world with the combined debt of the clubs reaching over $600 million (INR 3,900 Crore).