Chris Gayle takes the crease for augmented reality startup FlippAR

Chris Gayle takes the crease for augmented reality startup FlippAR- InsideSport

The Jamaican smash-hitter Chris Gayle has invested in yet another Bengaluru-based augmented reality venture FlippAR in lieu of endorsing the brand. The amount that he has pooled in has not been disclosed.

This comes merely two months after the cricketer announced his debut investment in the Indian startup ecosystem, wherein he backed Bengaluru-based virtual gaming firm IONA Entertainment.

Cricketer has also voiced his opinion time and again that India is his top priority in terms of investment destinations and he wants to invest in as many businesses as possible. He is also the brand ambassador for both the startups.

FlippAR, run by Movingup Products Pvt. Ltd is visual discovery app formed on the working model of a London-based mobile application- Blippar. With the help of this app, visitors to Bengaluru’s popular tourist spots can unlock stories from buildings, monuments and statues. Based on the augmented reality technology one can also use this app to attach one’s memories to real-world objects.

“Our customers fall in the 16-24 age bracket… We will be launching a couple of campaigns where Gayle will feature,” Jain said.

Currently having six employees the startup was founded in January 2016. In May 2016, it raised Rs 2.65 lakh from French accelerator programme NUMA for a 4.5% stake in the company, according to a report by VCedge. The startup also got a grant of Rs 5 lakh from the Karnataka government in March. The state government had selected eight startups for grants ranging between Rs 5 lakh and Rs 50 lakh as part of its multi-sectoral startup policy.

Besides Indian cricketer who are also funding various Indian startups across the nation, Gayle is the most prominent overseas cricketer to have funded Indian startups generously. The latest tie up further strengthens Gayle’s association with Bengaluru. The swashbuckling Carribbean opener has been amongst the regulars for the Bengaluru franchisee of Indian Premier League.