Why a club is not happy about Nike’s $470m CSL deal renewal?

Chinese Super League set to extend kit sponsorship deal with Nike for $470 million for 10 years - InsideSport

The Chinese Super League, according to multiple reports, is set to extend its kit sponsorship deal with US sportswear giant Nike.

The new deal, according to the Chinese media, will come into effect from June 2019, after the present agreement ceases to exist. The deal will run through five years after which it will be reviewed for further extention until 2028 season.

South China Morning Post, referring to a Sina report, has stated that the new deal, signed at a 100% premium on the existing deal value, is worth RMB 3 billion ($470 million) over ten years. Under the terms of the deal, the clubs are expected to benefit from the share $345.3 million (RMB 2.2 billion) worth of equipment and $125.5 million (RMB 800) million in cash over the decade-long deal.

According to Guangzhou newspaper Soccer News on Sina Weibo, the organisers top division Chinese football league have discussed the terms of the new agreement with 16 clubs about renewing the deal.

Beijing Guoan was the only club to not to favour the centralised kit sponsorship deal with Nike.

Many CSL clubs had different Kit sponsors such as Kappa, Umbro, Adidas and Nike before the 2009 season. Most of them had switched to Nike ahead of 2009 campaign, except Beijing Guoan who emerged the season champions wearing Adidas kits. By 2012 all teams were seen in Nike kits.

The club has since then remained opposed and reluctant to sign centralised sponsorship deal as they believe the even split from the deal among clubs is not a fair reflection of their commercial strength among other clubs in CSL. The team is reportedly keen to look for its own kit sponsorship arrangement and is said to be the only one of the CSL’s 16 clubs opposed to the centralised Nike deal.