Call of Duty mobile has become an international sensation after its global launch More than a year after its international launch, Tencent Holdings’ Call of Duty: Mobile is finally getting its release in China, with more than 50 million pre-registered users and the endorsement of Chinese King of Pop Jay Chou. COD Mobile is preparing for a massive influx of new players, as pre-registration in China rises above 50 million players. Tencent Games was set to release CODM in China on October 29. But now the company has launched the game before time.
Call of Duty Mobile has surpassed 50 million pre-registrations in China.
The game started its final test in China last week. It released overseas last year and has surpassed 300m downloads to date.
China release will be soon, with Tencent ramping up marketing this month. pic.twitter.com/CaDoMMuX1Z
— Daniel Ahmad (@ZhugeEX) October 28, 2020
According to Niko Partners Senior Analyst Daniel Ahmad “Tencent’s deep understanding of the Chinese game market paired with its overseas operation of CODM for the past year will help the game succeed when it launches in China this year,” he said. For Activision, China is an untapped community for the mobile title, despite the nation’s love for mobile gaming. Similar to the release of PUBG Mobile, some changes were made to Call of Duty Mobile before it was approved for release to the China audience. Tencent has been advertising it heavily, bringing in popular Taiwanese singer Jay Chou to endorse the title. Jay Chou who is considered the Chinese King of Pop has apparently backed the game which has helped it get momentum.
Licensed by Activision Blizzard and developed by Tencent, Call of Duty: Mobile was unavailable to the Chinese, it was blocked by the sensor board for its violence and gore they said. The app is now officially available in the world’s biggest gaming market after Tencent removed the blood and gore aspect of the game.
PUBG Mobile, Fortnite, and many other mobile games have had to make adjustments to bypass Chinese censorship, from the removal of certain insignia to the banning of blood and corpses from the title. There will, no doubt, be differences in Call of Duty Mobile’s release but that has not deterred the developers from releasing the game.
The demand for COD Mobile’s launch in China appears to be enormous. Before the game’s release on Tuesday, more than 50 million users have preregistered, according to the game’s website. Call of Duty: Mobile only secured release approval from the Chinese government in August, given the country’s strict media regulation policies.
The overall mechanics and feel of CODM remain the same, as the majority of the changes are to be minor tweaks. China will be joining the game’s community, adding to its $480 million since its release last year, according to an Oct. 1 report by analytics website Sensor Tower. Based on the pre-registrations for the game in China, the developers are likely expecting Call of Duty Mobile’s popularity to rise after the release