Colgate-Palmolive (India) Limited has launched the special edition of Super Flexi Black toothbrushes – the Virat Kohli Signature Series!
Available for a limited period – till August 2019 – the Colgate Super Flexi Black Virat Kohli signature series toothbrushes are available in markets across India. These limited-edition toothbrushes mark the first ever autographed range of toothbrushes by Colgate.
While the collaboration between Colgate and Kohli to come up with autographed toothbrushes is a first of its kind, the Indian Cricket Team captain has been associated with the oral care brand for a while now. And the launch of the Super Flexi Black Virat Kohli signature series comes at a time when Kohli is away for the World Cup, giving his fans another reason to celebrate.
Talking about the limited-edition Super Flexi Black toothbrushes, Virat Kohli said, “I am as disciplined about my oral care habits as I am about my game and fitness, even to the extent of replacing my toothbrush regularly.
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“I have been using and also recommending Colgate toothbrushes to my friends/fans for years now, which is why the idea of doing a limited-edition autographed Super Flexi toothbrushes got me intrigued and excited – primarily because I haven’t autographed a toothbrush before. And interestingly, it’s a first for Colgate too! Also, it felt like a nice, new way to reach out to my fans, and at the same time encouraging good oral-hygiene. I hope people like it.”
Colgate Super Flexi is India’s largest selling toothbrush. Its flexible neck reaches the hard to reach areas of the mouth for a superior clean with a gentle feel. It is available in three variants Super Flexi Base, Super Flexi Black and Super Flexi Sensitive.