Color Cineplex to broadcast T20 series featuring Tendulkar, Lara

Road Safety World Series,Sachin Tendulkar,Brain Lara,TikTok,T20 Cricket Series India

Sachin Tendulkar and Brian Lara will join 110 former cricket icons for a T20 World Series, to be played in Mumbai and Pune next year. Virender Sehwag, former Australian speedster Bret Lee, Mutthiah Muralitharan, Johnty Rhotes and Sri Lankan veteran Tillakaratne Dilshan are among the legends to have confirmed their participation for the Road Safety World Series

Viacom18’s Colors Cineplex is the broadcast partner of Road Safety World Series. Sunil Gavaskar is the Commissioner and Tendulkar will also be the Brand Ambassador of the annual T20 cricket tournament.

The Road Safety World Series will be an annual affair.

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The five-team Road Safety World Series, a T20 cricket competition aimed at promoting road safety, is scheduled from February 2 to 16 next year in Pune and Mumbai

The league, being organised by the Professional Management Group and the Road Safety Cell of the Maharashtra Government, will be played between five international legends teams. Five teams – India Legends, Australia Legends, South Africa Legends, Sri Lanka Legends and West Indies Legends – have been confirmed for the charity meet, while the sixth team is yet to be named.

The Road Safety World Series will be an annual T20 cricket tournament between legends of five cricket playing nations—Australia, South Africa, Sri Lanka, West Indies and host India. Along with great rivalry and fierce competition, the cricketers will also spread the message of road safety during this League. The tournament will be played from February 4 to February 16 2020, and will be hosted across premier venues in India.

The Road Safety World Series aims to drive social change in the country and change people’s outlook towards road safety. As cricket is the most followed sport in the country and cricketers are looked upon as idols by many, this League will work as an ideal platform to influence and change people’s mind set towards their behaviour on the roads.

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“People in India loves cricket and we are blessed to be playing the sport. The love and affection showered by one and all towards cricket and cricketers is too fulfilling to express in words. I have been regularly talking about the importance of following traffic rules and driving safely, and the platform of Road Safety World Series feels like a full circle. I am really happy to be a part of this league which not only gives the stalwarts of the cricket world a chance to come back but also an opportunity for all of us to give something back to the society through this beautiful game,” Tendulkar said at the launch of the series.

Speaking about the Road Safety World Series, Melroy D’Souza, PMG COO,  said, “We are very excited about using cricket as a platform to promote road safety. The tournament will give an opportunity for the fans to see their idols, back in action, a chance which I think all of them will cherish. It will give some of the greatest cricketers of all time, an opportunity to pit their wits and skills against each other, all over again.”

Speaking about the partnership for Road Safety World Series, Sudhanshu Vats, Group CEO and MD, Viacom18, said: “We have always believed that entertainment has the potential to bring about meaningful change and what better way of practising this philosophy than to bring cricketing legends in the popular T20 format to spread the message of road safety. An annual tourney spread over two weeks, I believe this league has the right balance of fandom, brevity and consumer connect to make this a viable long-term proposition – both in terms of sporting and business value. We are happy to partner with PMG and Road Safety Cell of Maharashtra Govt. to bring forth this cricketing tournament to viewers across the world.”

TikTok has also extended its support to the campaign as Online Community Partners. As part of this partnership, the TikTok campaign #RoadSafetyChamps will launch go live on the platform in the lead up to the tournament in February 2019

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