Commonwealth games teams up with Lagardère Sports

Commonwealth games

The Commonwealth Games Federation (CGF) has appointed sports and entertainment company Lagardère Sports to help organise its events up until 2030.

As part of the collaboration, the two organisations have launched CGF Partnerships, a new initiative headed by former Glasgow 2014 chairman Robert Smith which will aim to improve support for host cities staging the Commonwealth Games. This will include the provision of a new event delivery model, developing new long-term commercial strategies and further strengthening community relations in host cities.

Lagardère is already helping to analyse the cities that have put forward bids to replace Durban as host of the 2022 Commonwealth Games, after the South African city was stripped of the event for not meeting the criteria set out by the CGF.

CGF Partnerships was launched by the two parties to coincide with the beginning of the Commonwealth Youth Games, which got underway in the Bahamas on Tuesday.

Louise Martin, president of the CGF, said: “CGF Partnerships is a historic step-change in our organisation’s focus from oversight of quadrennial Games to a standout, values-driven movement striving to connect citizens and communities through sport.

“We passionately believe there is enormous untapped potential in the successful and sustainable delivery of our major sporting events – for athletes, for teams, for host cities, for organisers, for partners and for fans. This transformative new partnership builds on what makes us truly special: inspiring, impactful and inclusive sport with a purpose.”

“In recent years the CGF has been ahead of the game in modernising its thinking and approach to delivering major events,” added Andrew Georgiou, chief executive of Lagardère Sports and Entertainment. “Our partnership with the federation, through CGF Partnerships, is a continuation of that work and a formalisation of our valued relationship with the CGF which goes back many years.

“Through CGF Partnerships we aim to set the template and tone for how major sporting events, across all sports and geographies, should be delivered in the future – namely in a cost-efficient, sustainable but engaging and entertaining way. It’s a hugely exciting time to be involved with the Commonwealth Games.”