Continental will be an official tyre partner of the Tour de France from the beginning of the New Year.
The sponsorship agreement was officially confirmed by Christian Prudhomme, General Director Tour de France, and Nikolai Setzer, Member of the Executive Board of Continental AG responsible for Corporate Purchasing and head of the Tyre division, the multinational Tyre brand has announced.
“For Continental becoming an official partner is the logical next step in our commitment to the development and production of high-tech tyres for racing bikes – tyres that are also used in the Tour de France,” underlined Setzer at the ceremony in Paris.
“Through this move, we are demonstrating our great tyre manufacturing expertise in a unique environment of worldwide significance – a cycle race that not only demands the ultimate in safety but also calls for benchmark standards in terms of rolling resistance and weight,” Setzer added.
Last year alone, nine teams including the tour winner Chris Froome rode Tour de France on Continental tyres.
General Director Tour de France Christian Prudhomme said “It is an honor to welcome Continental to the Tour de France – a company of international status, with over 145 years of know-how at the top of its sector. It is a great symbol for cycling that Continental wishes to be associated with the world’s biggest bicycle race.”
From 2018 onward, for an initial five-year period Continental will maintain high visibility around the world’s toughest cycle race. All official support vehicles – cars, vans and motorcycles – at the Tour de France will be equipped with Continental tyres.