The Australian Open at the Melbourne Park between January 14 and 27 this year has been attended by more people than ever before in the 114-year history of the first Grand Slam of the year.
Tennis Australia has benefited from its innovative offerings, ranging from the more affordable tickets, sports film festival, updated Grand Slam oval, pop-up bars and restaurants and entertaining night performances around the arena.
The entertainment quotient included concerts and DJs, with international acts Craig David and Bastille among the line-up.
The Australian Open this year is broadcast into 900 million homes internationally. The men’s and women’s finals were aired live across more than 75 television networks.
There is more in the offing in the years to come as the stage three of the Melbourne Park redevelopment programme begins now. The development programme will include
a new show court, new function and media center, central kitchen and a logistic hub.
The stage three up-gradation is scheduled to be completed in time for the 2023 Australian Open.