COVID:19 Nike postpones Euro 2020 team kit launches

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American apparel brand Nike has reportedly put off the scheduled launch of Euro 2020 national team kits for England, France and three other European countries due to the global impact of the Covid-19 pandemic.

Nike had planned kit launches for its contracted national football associations sometime this week.

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“In most cases, goods will already be ready for shipping, to allow them the time to take consignment and begin distribution. I would imagine that Nike, given the number of countries they have, and the high level of retail numbers involved, will already have the shirts in their European distribution centre in Belgium,” SportBusiness has quoted a source as saying.

However, Adidas has already released its national team kits for Germany, Spain, Belgium, Russia and Sweden in November. The company though will not be able to achieve its  sales goals for the summer as the Euro 2020 has been postponed and stores in most of the country are under lockdown due to COVID-19 pandemic.

The buyers have also been forced indoors due to rapid Coronavirus spread.

Significantly, some national team contracts among the teams to have qualified for Euro 2020 are due to terminate after the previously scheduled date for the tournament. This means there will be companies sitting on stock for national teams they may not have under contract beyond July 2020, the source said.

While most of the major players have extended to 2026 and beyond, it is not yet clear how the issue will be resolved.

Euro 2020 was scheduled to take place in twelve cities across Europe from June 12 to July 12, 2020. The proposed new dates are June 11 to July 11 next year.

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