The Hero Caribbean Premier League (CPL) has registered a major surge in viewership numbers during the 2019 season as the West Indian Cricket Board’s professional T20 tournament continues to grow in stature and reputation. The total viewership for the last season, combining broadcast and digital, was 312 million – an increase of 56% from 2018.
The tournament has registered consistent viewership growth ever since its inception seven year ago.
The tournament, which took place between September 4 and October 12 last year, featured 34 men’s matches and two women’s exhibition games at venues across Barbados, Guyana, Jamaica, St Kitts & Nevis, St Lucia, and Trinidad & Tobago.
The tournament was shown on television, with major broadcast deals in a large number of countries, and was also streamed on Facebook and Twitter. This meant that no matter where you were in the world, you were able to watch The Biggest Party in Sport. This commitment to digital innovation has been key to the success of the tournament and the league will be looking to increase its digital footprint in 2020 with more platforms for fans to enjoy the action, CPL has stated in a Press release.
Started in 2013, the CPL combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. The last edition had also made a positive economic impact worth $ 136 million across the Caribbean nations.
The CPL 2020 will take place between August 19 and September 26.