Stalwarts of advertising industry met in Mumbai to shortlist the nominations for Star Re.Imagine Awards 2019.
The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during Indian Premier League (IPL) 2019 broadcast on the Star Sports network and Hotstar.
The Jury members comprising of industry mavens include renowned Creative Director Dave Trott, D&AD President’s Award, London for Lifetime Achievement in Advertising, Padmashri Piyush Pandey; Ad guru and renowned film maker R Balki; thought leader and marketing guru Rama Bijapurkar, and creative mastermind Swati Bhattacharya.
The nominations are shortlisted in three categories – Best Creative Campaign on TV, Best Creative Campaign on Digital, along with the newly added Best Integrated Campaign category. The winners will be announced on May 17 at the Star Re.Imagine Awards 2019 for the campaigns run during the IPL 2019.
Sharing thoughts on the campaigns for this season, Piyush Pandey said, “It’s a great platform and a great opportunity. If I were to leverage cricket on this one, I would say it’s an opportunity for a Test player to play a T20 and play it well. So, I think it’s for people who write wonderful ads through the year to try and bring themselves to a smaller format. It’s about making it interesting, exciting and worth a person’s while to stay between overs to watch your wonderful stuff.”
Rama Bijapurkar talks about her experience being part of the jury panel, “This is the largest television audience of one of the most exciting events, other than the elections that we’re seeing. The purpose of the awards is an opportunity to think big, think pan-Indian and take stock of how to do things differently; and that’s what makes these awards quite exciting.”
Ad guru and renowned film maker, R Balki added, “It’s a lovely concept, especially because it’s about the ads that are running on the most important slot on Indian television which is the IPL. This year we have two major cricketing events – the IPL and the World Cup. I believe these are important slots that capture what really is happening in Indian advertising.”
Speaking on Re.Imagine Awards 2019 and the jury meet Swati Bhattacharya said, “We all know IPL is like a big festival in India, which makes this an intersting concept. The ads played here are as interesting as Superbowl advertisements, in fact they are as big as the Superbowl itself.”
Speaking on the innovative campaigns, Creative Director, Dave Trott said, “The brands that have stood out, have done things differently, they didn’t use the same music, American language and they didn’t try to be hip, funky and millennial, that’s why they won because they stood out.”