FIFA, the world governing body of football, has announced French banking group Crédit Agricole as a national supporter of FIFA Women’s World Cup 2019.
Crédit Agricole is the third national supporter after materials and chemicals Arkema and national state-owned railway company SNCF to join the sponsorship roster of FIFA Women’s World Cup 2019 slated to held from 7th June to 7th July in France.
The deal, according to French national daily L’Equipe, is worth of €1 million ($1.15 million), and will see Crédit Agricole benefit from brand exposure in the lead-up to and during the tournament.
Under the terms of the agreement, Crédit Agricole will benefit from extensive brand exposure before and during the Women’s World Cup, bespoke ticketing and hospitality packages and use of selected Fifa marks and footage.
Noel Le Graet, president of the French Football Federation (FFF) and local organising committee, said “Crédit Agricole are loyal supporters of football and its development. Their ongoing commitment to the development of women’s football and close ties with the local public will significantly contribute to the success of this competition.”
Bertrand Corbeau, the deputy managing director of Crédit Agricole, added, This competition will once again demonstrate that football plays a significant role in building a more cohesive society and championing diversity and equality, values that Crédit Agricole hold dear and that we promote across our territories through our Sport as a School for Life campaign.”
Crédit Agricole claims to be among the world’s top ten banks and the market leader in cooperative and mutual banking in France. It has been a sponsor of the FFF for more than 40 years with the deal extended until 2023 earlier this year.