Cricket Australia nets jackpot, MENA deal inked with BeIN

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Cricket Australia has signed a media rights deal with BeIN Sports for the territory of Middle East and North Africa.

The governing body for the sport of cricket in Australia has earlier secured the contract with Sony Network for the Indian Sub-Continent. CA has now inked another broadcast deal. BeIN Sport will be the broadcaster for the Australian cricket rights in the Middle East and North Africa region. This will be BeIN Sport’s first foray into the cricket space.

BeIN has agreed to a six-year television rights deal with Cricket Australia. The new Middle East and North Africa (MENA) agreement will cover multiple cricket series in Australia against Indian, and tours of Pakistan, South Africa and the Ashes in 2021-22.

The Qatar-based broadcaster’s new partnership will begin with the 2017-18 Ashes Test series between Australia and England.

The agreement with Australia’s cricket governing body will also cover South Africa’s 2018 and India’s 2018-19 tours of Australia, as well as the Big Bash League and the Women’s Big Bash League domestic T-20 competitions.

The deal also includes all international Test, one-day international (ODI) and Twenty20 matches for the men’s and women’s Australian national team played on Australian soil.

The live feed of the matches, to be broadcast across 24+ countries, will be available via BeIN’s subscription channels and online platforms. This will be BeIN’s first cricket venture. Earlier the broadcaster was unsuccessful in its attempt to secure Indian Premier League rights for the MENA territory.
Cricket Australia by securing BeIN’s deal has completed its target to secure partnerships for all the cricket territories globally.

BeIN holds a strong soccer portfolio in the region. It includes Spanish TV rights to all Uefa Champions League and Uefa Europa League games until 2020, French media rights for the top tiers of German and Turkish soccer, and the Middle East and North Africa (MENA) rights to Uefa Club competitions.
“It is important that we deliver on our promise to broadcast the very best global sports and events, and this is yet another significant milestone on this journey,” said Yousef Al-Obaidly, deputy chief executive at BeIN. “The audience for cricket in the Middle East and North Africa is growing at an unprecedented pace, and viewers are rightly demanding better, more comprehensive, in-depth coverage.”

The five-match Ashes series begins in Brisbane from 23rd to 27th November. England will be defending the urn having won 3-2 on home soil in 2015 and will be looking to avenge a humiliating 5-0 defeat in Australia in 2013/14.


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