Cricket Business : Australian Cricket Census shows participation in cricket growing in Australia

In the last 5 months, Cricket Australia has been in news for all the wrong reasons. Covid-19  has impacted the CA’s finances badly but their investment into the community cricket has started paying off. 

According to a report by the SMH, the 2019-20 Australian Cricket Census, the annual audit of Australian cricket participation, has revealed an increase in registered participation in almost all formats of the game for the first time in almost four years.

Belinda Clark, CA’s executive general manager of community cricket, said: “We have experienced an overall increase in the number of teams playing as well as strong interest in Woolworths Cricket Blast (WWCB) registrations….This result was no doubt helped by a big summer of cricket with the women’s and men’s Ashes and the historic ICC Women’s T20 World Cup victory in March.”

Australian Cricket Census shows participation in cricket growing in Australia

– Among the key findings from the survey is a 3.8 per cent increase in registered participation (709,957) following three years of decline.

– Registered participation includes registered programs, club cricket, indoor cricket, organised school competitions and non-club cricket competitions.

– Female participation grew to 76,400, an increase of 11.4 per cent compared with the corresponding number from a year earlier, 

– There  was a 10-per-cent increase in the number of children exposed to the game at school.

– The combined total of those in school programs and registered participation is 1.77 million, an increase of 7 per cent year-on-year.

– In addition, year-on-year club cricket experienced increases in indigenous participation, up 12.6 per cent, 

– multicultural participation increased by 12 per cent

– participation among people living with a disability was up 10.3 per cent.

For CA the census is an important measure of the sport, and assists in understanding and monitoring successes. It also highlights areas to develop and trends for the long‐term improvement of Australian cricket.

COVID-19 did not affect participation last summer but Clark said the decline in indoor participation from 173,864 to 164,652 was probably a sign of the pandemic’s effect and a potential warning for the future.