Cricket Business : Commercial Challenges mounting for Bangladesh Cricket Board

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Bangladesh Cricket Board(BCB) is staring at potential financial loss with their next two home series against Australia and New Zealand heading towards postponement. Bangladesh are scheduled to host Australia and New Zealand respectively in June and August for two Tests each, which are part of the ICC Test championship.

Australia series was thrown under uncertainty when their Test skipper Tim Paine called their Bangladesh tour ‘unlikely to go ahead’ on Tuesday to the Cricket Australia website. The New Zealand series is also uncertain with New Zealand Cricket’s chief executive officer David White indicating that they were thinking about postponing all future tours till July / August.

Also Read: Cricket Business: Cricket Australia media rights partner Foxtel cuts 200 jobs

Commercial Challenges – Media Rights Deal Ending, Long term team sponsor still not closed
The news of this potential postponement or cancellation of both series came at a time when the BCB were desperately trying to lock a new national team sponsor and have to go to the market for the new media rights deal. The USD 20.02 Million deal with GaziTV signed in year 2014 is ending on 30th April 2020.

The BCB’s sponsorship deal with Anglo-Dutch consumer giant Unilever expired in January and it was in the process of naming a new sponsor before the global coronavirus pandemic began. On January 21, BCB sought an Expression of Interest for a two-year long team sponsorship bid with a floor price of USD 6.5 Million. It however could not attract any sponsor before the home series against Zimbabwe, which forced the cricket oversight body to take an interim sponsor in Akash, a DTH company owned by Beximco.
Coronavirus pandemic is further mounting BCB’S problems. BCB who by now should have been in the market to woo the new media rights partner for the next FTP cycle is currently clueless on the right timing for the launch of the media rights tender.

BCB cricket operations chief Akram Khan said they were concerned about the financial impact of the crisis but felt that this was wrong to think about finance in the time of a global crisis. ‘This is not the right time to think or consult about it. Just pray that this situation ends soon. We will see it later,’ Akram said.
‘We are in a much better position compared to some other boards that are going to lose huge revenue. It’s a situation that we cannot control,’ BCB chief executive officer Nizamuddin Chowdhury told New Age couple of days back. Multiple Boards in the market currently for Media Rights

The biggest issue which BCB will face in coming time is that some of the other boards are currently in the market to renew their media rights deal. The cricket West-Indies is in market since last 6 months for the new broadcast deal. The SriLankan Cricket Boards had launched their tender in February and are yet to close the process. Pakistan Cricket Board like others will also be in the market soon. This kind of competition and current market situation will further make things difficult for BCB to expect any substantial increase on the next cycle of the rights from the potential media rights partners.

Likely FTP for Next Cycle of Bangladesh Cricket Board Media Rights