Cricket Business:ECB and Vitality have today announced an extension of their existing partnership, which sees the innovative health and life insurance and investment company cement its role as Official Wellness and Official Health Insurance Partner across the game.
As part of the newly extended multi-year partnership, Vitality will remain Official Title Partner of men’s and women’s Vitality IT20 cricket and the Vitality Blast competition. In addition to this, Vitality will also continue as Official Title Partner for key men’s and women’s grassroots T20 tournaments – supporting the game from the grassroots to international level.
Through this partnership, Vitality resumes its role as Official Wellness Partner for The Hundred and Title Partner for the Vitality Wildcard – the pick to decide the final spots in each of the eight men’s Hundred squads, ahead of the competition launching in 2021.
Vitality will also remain an Official Wellness Partner for men’s and women’s Test cricket.
The ECB and Vitality have enjoyed a long-standing relationship since 2013, and through the extension of this partnership, Vitality is signalling its continued commitment to the game and further bringing to life its core purpose – to make people healthier and to enhance and protect their lives – by inspiring fans and the wider community to get active and live healthy lifestyles.
Tony Singh, ECB Chief Commercial Officer said, “Vitality has become synonymous with T20 cricket and we are thrilled to jointly commit to a long-term extension of our partnership.
“They have been a long-standing supporter of both men’s and women’s cricket, championing the grassroots, domestic and elite game. That commitment now goes even further with their support of The Hundred and together we can introduce more people to our great sport and help them lead active, healthy lives.”
Neville Koopowitz, CEO of Vitality said, “We are delighted to announce the extension of our partnership with the ECB today, reflecting our continued commitment to the sport from grassroots level right through to the elite game.
“Working together with the ECB, we hope to inspire many more people to take up and get involved in cricket, and to get more active, which all supports our core purpose to make people healthier and to enhance and protect their lives.”
The extended partnership includes full competition naming rights for IT20, domestic and grassroots T20 competitions, in-ground advertising and hospitality rights, digital branding and activation as well as access to England, Vitality Blast and Hundred players to create cricket related content to appeal to existing and new cricket fans.