Cricket Business: England Cricket Board’s broadcast partner seeks ‘rebate’ on rights fees

The England & Wales Cricket Board (ECB) media rights partner Sky Sports is in negotiation with the board to reduce rights fees. The ECB had signed a landmark deal worth $1.35 billion with Sky Sports and BBC which is beginning from this season. But now the Pay TV broadcaster Sky Sports wants rebate on the deal on the account of Covid19 pandemic. 

 
Sky Sports in negotiation with ECB to reduce the Broadcast rights fee
 
According to the info available with InsideSport, Sky Sport has almost concluded the negotiations with ECB. The board has agreed to the negotiated amount for the rights fee this year. It has also been agreed that all the payments due for the ECB’S much hyped, The Hundred event will also be postponed to the next year. 
 
It is worth noting that this is the first year of the 5 year agreed deal between ECB and Sky Sports. The landmark deal kicks in with the England vs WestIndies series followed by the Pakistan tour of England later this month. 
 
InsideSport could not ascertain the rebate amount. 
 
Meanwhile – Sky Sports gets desired ‘rebate’ from Premier League
 
Sky Sports had also initiated the dialogue to reduce the Premier League rights fee for this season. According to the reports the deal to reduce the right fee is concluded with Premier League. Sky Sports has confirmed a UK£170 million (US$213.5 million) rebate with the Premier League. 
 
 and remains in talks with other sports bodies as the UK-pay TV broadcaster looks to offset losses as a result of the coronavirus pandemic.
 
Speaking to the Financial Times (FT), Sky Sports’ managing director Rob Webster said the rebates would “mitigate the impact on our business [from] the lack of live sport over the past 12 weeks”, describing the deals as “balanced and fair”.
 
Sky Sports is also in the negotiation with the  Formula One’s owner Liberty Media to reduce the rights fee for the season. 

With Covid-19 wiping out live sport for broadcasters over the last three months, many networks, including Sky Sports, had to cut their subscription charges as part of efforts to appease customers. So this reduction in the rights fees for various sports will bring in some respite for the broadcaster. 

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