Cricket Business : Lukewarm response to SLC Media rights tender, Star India stays away

Cricket News,Cricket Business,SLC Board,Sri Lanka Cricket,Star India
The sports media rights portfolios thrives on the competition between the parties. The right holders laugh all the way to the bank if multiple parties compete for the same set of rights, but at least that will not be the case with the Sri Lanka Cricket (SLC) Media rights tender. The tender first released in the month of February since then has been postponed multiple times. Despite the extended timelines, changes in the ITT document, the media rights portfolio of SLC has failed to woo the global broadcasters.
Lukewarm Response for SLC Tender – Star, Discovery stay away
According to the information with InsideSport, SLC tender has received extremely lukewarm response from the potential players in the market. The biggest holder of the cricket rights in the territory of the Indian Sub-Continent, Star India has decided to stay away from the offered rights. Discovery’s D-Sports has also decided not to participate in the tender. The incumbent Sony Picture Network (SPN) will be the only noteworthy player in the fray other than the few sports marketing entities from the region.
The reason according to the experts for such a low-key response is limited clarity on the India’s tour of SriLanka in 2020. According to the info with InsideSport, the first series in the ITT document is India tour of Sri Lanka in the month of June-July. The 3T20 & 3ODI matches series is the most lucrative series of the entire 3 year offering of SLC. Amid the Covid19 menace the series despite of SLC’S claims is certain to get postponed.
“With unclear schedule of the most important series of the tender, it is but natural that the ITT has failed to get much response”, said one of the media-rights expert in the region.
The SLC meanwhile is still hopeful that the series will go ahead and the Indian Board (BCCI) will soon give their green signal. SLC is also hopeful by the next month they will finalize the new broadcaster for SriLanka Cricket.
“The Cricket Boards of India and Bangladesh wanted time till May 15 to assess the situation and we have given them time till then,” the CEO of SLC Ashley De Silva was quoted by one of the local newspaper in SriLanka.
“We have gone to the market and we have called for expressions of interest. We have also given them time for clarification and to respond to it. We have put a time frame and we have put time lines and we are working on it. Hopefully before June 15 we are trying to finalize it”, said De Silva.
SLC Media Rights Values in numbers (Last Deal)
– The SLC Media Rights deal with SPN – Ten / Sony finished in March 2020
– 7 year deal was valued at $34.87 Mn – Minus India tour of 2017
– India tour was separately valued at $25.5 Mn
– SLC failed to deliver 2 TRI-Series involving India in the last cycle which became bone of contention with the broadcaster.
– The deal was also packaged with the ground rights of SLC.
– The Incumbent Broadcast partner charged SLC 13-14 Mn as Production Cost