Cricket Business: PCB awards production rights of Pakistan cricket to Tower Sports -Sportzworkz combine consortium

The consortium of Singapore-based SportzWorkz and Tower Sports has been awarded production rights for the National T20 Cup, Quaid-e-Azam Trophy and the Pakistan-Zimbabwe limited-overs series, the Pakistan Cricket Board announced today.

The rights were awarded following an RFP process that involved PCB’s pre-qualified production partners, PCB stated in a Press release.

SportzWorkz and Tower Sports joint venture has also produced the Pakistan Super League 2020. The consortium now enters Pakistan domestic cricket following PCB’s record $200million three-year TV and cable broadcast deal with PTV Sports and I-Media Communication in Islamabad earlier this month.

Director Commercial PCB Babar Hamid said, “This is another milestone in our renewed vision of providing top-quality coverage of domestic cricket and Pakistan’s international home fixtures. We made a major breakthrough by signing a potentially game-changing deal with PTV Sports and I-Media Communication in Islamabad earlier this month.

“The consortium of Tower Sports and SportzWorkz worked with us in producing the HBL Pakistan Super League 2020 and we have full trust and confidence in their ability to deliver quality and world-class production for the two most coveted tournaments of the 2020-21 domestic season and the Pakistan-Zimbabwe home series.

“What excites us further is the development of a local talent production pool that can deliver a complete Pakistan-based production in the years to come which we are confident will match the quality produced around the world.”

Chairman SportzWorkz Chris McDonald added, “We are proud to partner with Pakistan Cricket Board once again. This year, our efforts in the HBL Pakistan Super League resulted in quality cricket coverage for the fans. With the upcoming National T20 Cup, Quaid-e-Azam Trophy and Pakistan-Zimbabwe series, we once again aim to deliver on PCB’s vision of providing quality coverage.

“Along with PCB, we are putting in an unprecedented effort in ensuring the domestic cricket coverage improves and our fans are able to see a difference in the way domestic cricket is packaged.”

The National T20 Cup will be broadcast through a 14-camera set-up including HD cameras, modern-day titles and graphics packaging. Over the next few years, the PCB aims to up-skill local production resources and create a local talent pool that will provide quality cricket coverage, which will be relayed to TV sets.