Cricket Business: Red Bull signs as Official Energy Drink Partner of Sri Lanka Cricket

Sri Lanka Cricket (SLC) has signed a partnership with Red Bull as the Official Energy Drink Partner of the Sri Lanka Cricket. The multi-year partnership will start with immediate effect. 

“I’m happy a world renowned brand Red Bull is partnering to strengthen the arm of Sri Lanka Cricket. Cricket is all about sponsorship and I’m sure this sponsorship will grow and that Red Bull will take this opportunity to harness their brand.”

Director, Red Bull Campus Cricket and former Sri Lanka cricketer, Brendon Kuruppu, taking the floor, echoed the significance of the difference Red Bull made in driving the lives of young sportsmen, particularly the global cricketing community by its strength creating energy drink.

“Red Bull is the No.1 drink in 177 countries giving wings to people and sports encouraging 830 plus athletes from 200 odd disciplines. It has added muscle to young sportsmen over the years and particularly the cricketers through its Campus Cricket initiative  since 2012. Red Bull through its energy drink has enhanced talent around the world. Red Bull and Sri Lanka Cricket joining hands is a partnership to which we look forward to grow to new heights in the years to follow.”

On the night of announcement heightened by song and dance by a rendering by young vocalist ‘Yohani’ Red Bull got its act together in proudly driving the message of its powerful energy driving drink that has been the cornerstone to creating superstar athletes the world over.

The announcement event was graced by SLC Secretary, Mohan de Silva, SLC Vice President, Ravin Wickramaratne, SLC CEO, Ashley de Silva, Director, Red Bul Campus Cricket, Brendon Kuruppu, Sri Lanka Test and ODI Captain, Dimuth Karunaratne and Sri Lanka Cricketers and Red Bull Athlete, Niroshan Dickwella.

LPL 2020 : When is LPL 2020 player auctions ?

Meanwhile their is little information coming in from the SLC in regard to the Lankan Premier League 2020 (LPL 2020), though auctions of the first edition is slated on 9th Oct (i.e less than 24 hours @ the time of filing this report)

The T20 tournament, originally scheduled to start on November 14, has now been “readjusted” to November 21. The player draft, which was to take place on October 1, has now been shifted to October 9 according to last communication by SLC.

“Since the IPL (Indian Premier League) will go until the 10th of November, we thought to keep some space for the players taking part in the IPL, and who wish to make it to the LPL to take part in the tournament,” LPL’s Tournament Director Ravin Wickramaratne said in a statement.

Five teams will compete in 23 matches over a 15-day period.

The five teams are named after Colombo, Kandy, Galle, Dambulla and Jaffna districts.

Their is little clarity come in from the SLC till date about who are the franchises of LPL 2020 and which all players will be participating in the auction. Keep checking the space for updates.