Cricket South Africa and New Balance today (Thursday) announced the extension of their contract that allows the latter to be the official apparel and footwear supplier to CSA for a further five years.
The agreement grants New Balance exclusivity as the official apparel supplier of Team Kit and products to CSA, its Teams, Staff and Players and as CSA’s official merchandising partner. The contract runs from 2019 to 2023. CSA has confirmed the deal in a Press release.
“It gives me great pleasure to announce that New Balance will be our official apparel and footwear supplier for a further five years,” commented CSA Chief Executive Thabang Moroe. “It is confirmation that a significant global brand continues to have every confidence in our administration, our governance and our players for another considerable period of time.
“New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.
“Their individual sponsorships include our own Dale Steyn, Temba Bavuma, Dave Miller, Wiaan Mulder, Vernon Philander, Imran Tahir, Chris Morris, and Junior Dala. I am sure these players would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in their successes. Comfort at the crease is a key ingredient for any successful international cricketer. The demands that Dale’s particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.
“As we all know most international cricket these days is played on the Asian sub-continent and its surrounding areas where climatic conditions are extremely challenging, and it is important that our players have the most comfortable apparel available to them to allow them to compete at their optimal level.
“A key element of our new deal with New Balance is the greater contribution they will make to cricket development and specifically to our fast-growing Community Hubs and Regional Performance Centre programmes.
“New Balance is a perfect fit for our World No. 2 ranked Test team and we look forward to a continuation of our fruitful and happy relationship over the next five years,” concluded Mr. Moroe.
“Our association with Cricket South Africa and the continuation thereof has allowed the New Balance brand to make great strides in its positioning as a Global Cricket brand, further reaching our goals of becoming a top 3 Global Sports Brand,” commented New Balance Marketing Manager Katharine Stewart.
“We have taken the opportunity to extend our brand messaging and campaign creation to new markets and segments within South Africa and beyond. By doing so we are experiencing great brand momentum and are positive that with the extension of the relationship, we will continue to enjoy success. We look forward to the next five years of growth and we will continue to back Cricket South Africa and the Proteas reaching top ICC rankings in all formats and bringing home the World Cup,” she concluded.