A Broadcast Audience Research Council of India report reveals that an average of 717 million people watched television to register 27 billion impressions per week. Or, the entire nation has spent 2017 watching television at a per person, per day average of three hours, 35 minutes and 53 seconds.
Indian Premier League is one single event to account for the biggest share of the Indian television viewership data. According to a BARC data report, cricket world’s richest and most-watched league in 2017 has registered a 24% growth in its gross impressions to reach 1.25 billion.
Cricket also stole the show for the most watched single event. The India versus Pakistan final in the ICC Champions Trophy has become the most watched game in cricket history with 72 million impressions.
The decider of the three-match T-20 series between India-England at the M Chinnaswamy Stadium at Bangalore on February 1 has emerged as the most watched bilateral game with 48.7 million impressions.
The gross respective impressions for the CT final or the England-India T-20 game at Bengaluru happen to second only to the 369 million impressions Hindi news channels have collectively clocked for over an entire week during the Gujarat Assembly polls.
Elsewhere, Prime Ministers Narendra Modi’s Independent Day speech from the Red Fort has accounted for 17.88 million impressions. The top entertainment shows – KBC finale (39 million impressions) and the Big Boss first show (7.8 million) impressions have failed to match the on-tube commercial might of cricket. Bahubali 2 television premier in October had reached 26 million impressions, a 35% rise over the Bahubali 1 premier.