India vs England 3rd Test Live Broadcast: Star Sports to Live broadcast 3rd Test in 5 Languages: Coming from an emphatic win over the English men in the 2nd test played at the Chepauk Stadium, Virat Kohli’s army will be eyeing a berth in the inaugural finals of the World Test Championship by sealing the deal at the picturesque stadium of Motera.
The Star Sports will be having the onus of reaching out to masses in India with the live action of the 3rd Test between India and England in 5 different regional languages which will allow more Indians to access the game. The 3rd Test will be Live broadcasted on the Star Sports network and streamed on Disney+ Hotstar across five languages –English, Hindi, Kannada, Tamil, and Telugu.
IND vs ENG 3rd Test LIVE Score: https://www.insidesport.co/sport-matches?field=entity_cricket&id=46852&widget=match_center
The broadcasting giant player, Star Sports has signed a deal with the BCCI for the media rights of the national team’s home series as well as domestic cricket for the next five years by shelling out a staggering Rs.6138.1 crore.
On the advertising front as well
Star Sports had earlier revealed to InsideSport that the series is seeing very strong advertiser interest from categories like Auto, Ed-Tech, E-Commerce and Financial services.
“The India-England series marks the return of cricket to Indian soil after a long gap. The historic win at the Gabba has built anticipation for yet another crucial series with the world champion, England. We are seeing strong pent-up demand and positive sentiment amongst the marketers,” said Anil Jayaraj, Executive Vice President, Star Sports
According to estimates by media buyers, Star is selling 10-second T20 matches ad slots for ₹7-8 lakh. So far, it has managed to sell 80% of inventory for ODIs and T20 matches besides 75% of Test match inventory.
India to play its only 3rd Pink Ball Test Match
India on 24th February, will be seen playing its 3rd Pink Ball Test match against England and only the 2nd one to play at the home turf. In the first outing against Bangladesh in 2019 at the Eden Gardens Park, Indians went on to win their first ever Pink Ball Test comprehensively, whereas they had to taste a loss against the mighty Australians at the Adelaide in the 2020-21 series down under. Whereas on the other hand England has played 3 Day/Night test matches out of which they have lost 2 and won only a solitary match. Well, with a new stadium, new ground and new conditions, both the teams will start the race together with no one having an undue advantage.
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