IPL 2021: Good news for IPL 2021, Upstox to join IPL as Official Partner

IPL 2021 GROWW Official partner
IPL 2021 will have GROWW as new official partner

IPL 2021 – Upstox Official Partner: Upstok outbids GROWW in last minute as Official Partner of IPL: The sponsor list for the Indian Premier League (IPL 2021) is growing longer. The BCCI has not only managed to retain VIVO as Title sponsor but also is set to announce one more official partner in the next few days. Ratan Tata-backed cost-effective brokerage firm Upstox has pipped India-based online investment platform Groww and will join the Indian Premier League as an official partner.

IPL 2021 – Upstok Official Partner: GROWW, an online trading and wealth management company was the front-runner but Upstox outbidded them at the last minute and are reportedly signing 45 Crore per annum deal with IPL.


Dream11 to join IPL as official partner: IPL 2020 title sponsor Dream11 will comeback as official fantasy partner for IPL 2021. Dream11 tried retaining the title sponsorship rights for IPL 2021 and even made an offer to VIVO. The deal could not materialize as offer of 250 Cr per annum was far below the expectations of incumbent VIVO. Now, Dream11 has decided to retain its previous sponsorship position as Official Fantasy Partner of the league.

BCCI likely to have 6 Official Partners on Board before IPL 2021

Other than Dream11, BCCI also has deals with Unacademy and CRED as official partners. Tata Motors who has completed his 3 year relationship with IPL is likely to extend the contract.

Meanwhile, according to the sources in BCCI – the league is also in discussion with two other brands at this stage. One of the top BCCI official informed InsideSport.co that if all goes well BCCI is likely to have 6th Official Partner before IPL 2021.

“We are in talks with multiple parties. The interest is phenomenal at this stage and we should have two more official partners before IPL 2021. It is all because of unprecedented success of IPL 2020’, declared the BCCI official

IPL 2021: Disney-Star likely to hike ad rates by 25-30% for IPL 2021 after blockbuster IPL 2020

IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates for IPL 2021: Not only BCCI will be raking extra-moolah from IPL 2021 but the official broadcaster is also planning is ready to leverage super-successful IPL 2020. According to reports, Disney Star India is ready to hike ad-rates by almost 25% for the IPL 2021.

According to the information available, Ad-Rates for IPL 2021 can increase up to 14 to 15 Lakhs for 10 Second. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs per 10 Second which will now increase by 25% according to the reports.

Why Disney Star may increase advertising rates by 25-30% ?

– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.

This unprecedented success of IPL 2020 has led network to increase IPL AD rates.

“As of now, talks are only between junior-level employees of agencies and Star. However, Star will initiate formal meetings and float prices only after the BCCI announces the final schedule and match rates will also differ as per days and schedules,” informed another senior media planner on the condition of anonymity.

The source further added that Star has been making video calls aggressively, giving presentations and seeking a hike of almost 33% from last season.

IPL 2021 – Upstox Official Partner