Cricket’s biggest brand Kohli slams too much commercialisation of sport

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Cricket’s biggest brand Virat Kohli is not at all happy with 100-ball format of the sport. The Indian captain feels that “commercial aspect” is affecting the quality of the cricket.

Ranked 83rd as the only cricketer in Forbes’ Top 100 highest earning athletes list for his $24million annual earnings, Kohli has ridiculed the 100-ball a side format proposed by the England and Wales Cricket Board.

Kohli observed that the commercial aspect was taking over the real quality of cricket, adds PTI.

“I’m already very I wouldn’t say frustrated, but sometimes it can get very demanding of you when you have to play so much cricket regularly. I feel somewhere the commercial aspect is taking over the real quality of cricket and that hurts me,” Kohli has told the Wisden Cricket Monthly.

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While the England and Wales Cricket Board (ECB) is starting a new 100-ball format, which has drawn flak from all quarters, the Indian skipper announced that he won’t be a part of “one more format”. Obviously for the people involved (ECB) in the whole process and the set-up it will be really exciting but I cannot think of one more format, to be honest,” Kohli said.

“Honestly, I don’t want to be a testing sort of a cricketer for any new format. I don’t want to be someone who’s going to be part of that World XI who comes and launches the 100-ball format.”

Kohli also explained the difference between leagues like IPL or the Big Bash League from the proposed 100-ball format. “I love playing the IPL, I love watching the BBL, because you are working towards something, competing against high-quality sides and it gets your competitive juices flowing. That’s what you want as a cricketer. I am all for the leagues, but not to experiment.”

Kohli, who missed out on his much-hyped county stint with Surrey due to an injury, however said that he would love to play first-class cricket in England.

“County cricket always intrigued me. Unfortunately, it couldn’t happen this time but I would love to come again in future,” he said.

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