The on-field action in the ongoing ICC Cricket World Cup 2019 backed by immense broadcast value addition has contributed in massive growth in viewership in the first three weeks of the tournament.
The World Cup in England and Wales has seen 367 million viewers tuning into Star Network from across the country with television viewership delivering record 303 mn average impressions for the first three weeks.
India vs Pakistan: Mauka streak continues
Touted by many as one of India’s most dominant victories against Pakistan, the game had the entire country hooked with a massive 206 mn fans tuning in to the Star network alone, versus 172 mn viewers who tuned in for the ICC Champions Trophy finale played between the two teams. India’s unbeaten ICC CWC record against Pakistan (7-0) remains intact as The Men in Blue outclassed Pakistan in all departments and got one step closer to the Top 4 of the table.
Bollywood and Cricket – A match made in heaven
As the entire nation poured in their wishes for Team India ahead of their game against Pakistan, India’s very own Gullyboy – who’s love for sports is not a secret by any means, paid a visit to Old Trafford – the iconic venue for India’s game against Pakistan. Adding Bollywood tadka ahead of India’s game against Pakistan, Ranveer Singh shot a special segment for Philips Hue Cricket Live, where he interacted with cricketing legends such as Sunil Gavaskar, Virender Sehwag, Harbhajan Singh, Brian Lara, and Ramiz Raja, along with anchor presenter Jatin Sapru.
Three spots and seven contenders – Race for Top 4 finish heats up
More than half of the ICC CWC 2019 is over, and we are yet to find out the final four teams that will battle it out in the semi-finals of the showpiece event. New Zealand, Australia, India and England have a slender lead over the remaining teams in the points table at the moment and look set to advance in the knockout stage, but they have Pakistan and Bangladesh close on their heels.
Mohd Amir’s fifer against Australia, Aaron Finch’s century in the same game, Malinga’s fiery spell against hosts England and Indian batsmen dominating the game with Rohit Sharma scoring his second century of the tournament, the ongoing ICC Cricket World Cup 2019 is witnessing a lot of #CricketKaCrown contenders.
The numbers in the story are taken from the TG 2+ U+R, Source: BARC (TV + OOH), excluding DD and only match telecast hours are taken into consideration for the ratings.