CSA stepping up for breast cancer awareness with Pink Walk

Cricket South Africa,Pink Walk,Breast cancer awareness,Pink Day celebrations,Sports Business News

Cricket South Africa will host a 3 km Pink Walk in Johannesburg as part of its #PitchUpInPink activations on January 31, Friday, marking the beginning of the Pink Day celebrations.

The 3rd Momentum One Day International, more commonly known as Pink Day, is held in aid of breast cancer awareness with funds raised allocated towards breast cancer research. The Pink Walk is just one of many #PitchUpInPink activations hosted by Cricket South Africa (CSA) and the Central Gauteng Lions (CGL) since the 2020 campaign launched in October 2019, CSA has stated in a Press release.

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The Breast Care Clinic is the beneficiary of the 9 February match at the famous Imperial Wanderers Stadium where SA’s Protea’s will tackle ICC Cricket World Cup champions and ICC World No. 1 ranked team England.

Post the walk, guests will be taken on a tour of the breast care clinic in an effort to educate all on the devastating effects of breast cancer.

“Early detection and diagnosis of breast cancer breeds a far higher chance of a positive outcome,” says Jono Leaf-Wright, CEO of Central Gauteng Lions. “Our aim is to contribute towards a quicker diagnosis – through awareness and education – as breast cancer affects not only the patient, but their entire family unit as well.  I want the colour pink to remind people to get tested and hopefully detected early enough to make a full recovery: That’s our goal.”

The next #PitchUpInPink event on the calendar prior to Pink Day is the Pink Golf Day taking place on 5 February at Country Club Johannesburg Woodmead.

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